Realizing Business Model Innovation : A Strategic Approach for Business Unit Managers

by Martin Trapp

Definition of business model innovation in established firms -- Placing business model innovation into the arena of corporate entrepreneurship -- A conceptual business model innovation process model -- Business model innovation management practices for business unit managers.

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Year of publication:	2014
Authors:	Trapp, Martin
Publisher:	Wiesbaden : Springer Fachmedien Wiesbaden
Subject:	Geschäftsmodell \| Business model \| Innovationsmanagement \| Innovation management \| Strategisches Geschäftsfeld \| Strategic business unit \| Großunternehmen \| Large firm \| Großbetrieb \| Strategische Geschäftseinheit
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (XVII, 184 p. 28 illus, online resource)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Definition of business model innovation in established firmsPlacing business model innovation into the arena of corporate entrepreneurship -- A conceptual business model innovation process model -- Business model innovation management practices for business unit managers.
ISBN:	978-3-658-05094-8 ; 978-3-658-05093-1
Other identifiers:	10.1007/978-3-658-05094-8 [DOI]
Classification:	Marketing ; Unternehmensführung
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014017662