Really rewarding rewards : strategic licensing in long-term healthy food consumption
Rishika Rishika, Sven Feurer, Kelly L. Haws
| Year of publication: |
2022
|
|---|---|
| Authors: | Rishika, Rishika ; Feurer, Sven ; Haws, Kelly L. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 49.2022, 2, p. 268-287
|
| Subject: | icensing | rewards programs | indulgent consumption | food decision-making | purchase patterns | self-control | Lebensmittelkonsum | Food consumption | Konsumentenverhalten | Consumer behaviour | Ernährungsverhalten | Eating habit |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucab059 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013349057