Realtime Advertising : digitales Marketing in Echtzeit ; Strategien, Konzepte und Perspektiven
Oliver Busch (Hrsg.)
| Year of publication: |
2014
|
|---|---|
| Other Persons: | Busch, Oliver (ed.) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Werbewirtschaft | Advertising industry | Deutschland | Germany | Online-Werbung | Echtzeitverarbeitung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 252 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Enth. 21 Beitr. Literaturangaben. - Zusätzliches Online-Angebot unter DOI: 10.1007/978-3-658-05358-1 201409 |
| ISBN: | 978-3-658-05357-4 ; 3-658-05357-7 ; 978-3-658-05358-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010406988