Reassessing customer discrimination in local market National Basketball Association television viewership
Byungju Kang, Steven Salaga and Michael Mondello
| Year of publication: |
2025
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|---|---|
| Authors: | Kang, Byungju ; Salaga, Steven ; Mondello, Michael |
| Published in: |
Applied economics. - New York, NY : Routledge, ISSN 1466-4283, ZDB-ID 1473581-7. - Vol. 57.2025, 27, p. 3726-3739
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| Subject: | Consumer discrimination | consumption | National Basketball Association | racial preferences | television viewership | Konsumentenverhalten | Consumer behaviour | Ethnische Diskriminierung | Ethnic discrimination | Profisport | Professional sports | Fernsehen | Television | Fernsehprogramm | Television programme | Ballsport | Ball game |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00036846.2024.2337818 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015443003