Reassessing retailers' usage of partially comparative pricing
Shazad Mustapha Mohammed; Paul W. Miniard
| Year of publication: |
2013
|
|---|---|
| Authors: | Mohammed, Shazad Mustapha ; Miniard, Paul W. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 22.2013, 2, p. 172-179
|
| Subject: | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009745801