Reassessing the effect of colour on attitude and behavioural intentions in promotional activities : the moderating role of mood and involvement
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
| Year of publication: |
August 2018
|
|---|---|
| Authors: | Rizomyliotis, Ioannis ; Konstantoulaki, Kleopatra ; Kostopoulos, Ioannis |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 26.2018, 3, p. 204-215
|
| Subject: | Background colour | Promotional activities | Attitude | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Verkaufsförderung | Sales promotion | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1016/j.ausmj.2018.04.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011954209