Rebate incentive strategy for online reviews
Huan-huan Zhao and Yong Liu and Wen-wen Ren
| Year of publication: |
2024
|
|---|---|
| Authors: | Zhao, Huan-huan ; Liu, Yong ; Ren, Wenwen |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 8, p. 1384-1406
|
| Subject: | Consumer expectation | Online reviews | Product demand mismatch | Rebate strategy | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Rabatt | Rebate | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-07-2023-0367 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015200887