Rebranding in brand-oriented organisations : exploring tensions in the nonprofit sector
Zoe Lee
| Year of publication: |
2013
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|---|---|
| Authors: | Lee, Zoe |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 9/10, p. 1124-1142
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| Subject: | brand orientation | corporate rebranding | organisational change | nonprofit | Nonprofit-Organisation | Nonprofit organization | Markenführung | Brand management | Organisatorischer Wandel | Organizational change | Nonprofit-Management | Nonprofit management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010194402