Rebuilding the brand : how Harley-Davidson became king of the road
Clyde Fessler
In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard?of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true.By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration. And today, Harley-Davidson is a model brand. Harley-Davidson isn't just a motorcycle co
Year of publication: |
2014 ; 1. Skyhorse Publ. ed.
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Authors: | Fessler, Clyde |
Publisher: |
New York, NY : Allworth Press |
Subject: | Harley-Davidson Motor Company | Motorrad | Motorcycle | Markenführung | Brand management | Marketingmanagement | Marketing management | Produktmanagement | Product management | Organisatorischer Wandel | Organizational change | USA | United States |
Description of contents: | Table of Contents [gbv.de] |
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