Recipes for better customer satisfaction in internet-famous drinks shops : a fuzzy-set QCA approach
Year of publication: |
2023
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Authors: | Wang, Zhisheng ; Jie, Min ; Li, Huiying |
Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - [Elmsford, NY] : Cognizant Communication Corporation, ISSN 1943-3999, ZDB-ID 2267000-2. - Vol. 28.2023, 2, p. 219-235
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Subject: | Internet-famous tea beverage | Customer satisfaction | Customer engagement | Fuzzy set qualitative comparative analysis | Content analysis | Kundenzufriedenheit | Fuzzy-Set-Theorie | Fuzzy sets | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Qualitative Methode | Qualitative method | Marktforschung | Market research |
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