Reciprocal value sharing in manufacturer-retailer relationships : the case of new product introductions
Tereza Dean, David A. Griffith, Roger J. Calantone
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Dean, Tereza ; Griffith, David A. ; Calantone, Roger J. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 29.2018, 1, p. 87-100
|
| Subject: | New product launch | Value sharing | Reciprocity | Manufacturer | Retailer | Produktentwicklung | New product development | Innovation | Theorie | Theory | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-018-9450-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011820305