Reconceptualizing resources : a critique of service-dominant logic
Year of publication: |
2013
|
---|---|
Authors: | Campbell, Norah ; O’Driscoll, Aidan ; Saren, Michael |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 33.2013, 4, p. 306-321
|
Subject: | marketing theory | demateriality | operand resources | entanglement | macromarketing | service-dominant logic | Marketingtheorie | Marketing theory | Service-Dominant Logic | Service-dominant logic | Dienstleistungsmarketing | Services marketing | Ressourcenorientierter Ansatz | Resource-based view |
-
Dialogic co-creation and service innovation performance in high-tech companies
Hsieh, Jung-Kuei, (2015)
-
Co-production and self-service : the application of Service-Dominant Logic
Hilton, Toni, (2013)
-
Line, Nathaniel D., (2014)
- More ...
-
The posthuman : the end and the beginning of the human
Campbell, Norah, (2010)
-
Consumer resistance to innovation : a behavioral reasoning perspective
Claudy, Marius C., (2015)
-
Claudy, Marius C., (2013)
- More ...