Reconciling unsatisfying tourism experiences : message type effectiveness and the role of counterfactual thinking
Saerom Wang, Ksenia Kirillova, Xinran Lehto
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Wang, Saerom ; Kirillova, Ksenia ; Lehto, Xinran Y. |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 60.2017, p. 233-243
|
| Subject: | Destination marketing | Post-trip experience | Post-purchase evaluation | Message effectiveness | Counterfactual thinking | Message appeal | Message authorship | Werbewirkung | Advertising effects | Tourismusmarketing | Tourism marketing | Experiment | Tourismus | Tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2016.12.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011676045