Reconnecting marketing to markets
ed. by Luis Araujo...
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Araujo, Luis (contributor) |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Pr. |
| Subject: | Marketing--Philosophy. | Marketing--Social aspects. | Marketingforschung | Marktanalyse | Marketingtheorie | Aufsatzsammlung | Marketing | Marktentwicklung | Marktsoziologie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 275 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-19-957806-1 ; 0-19-957806-0 ; 978-0-19-957807-8 ; 0-19-957807-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008815427