Reconsideration of new product development planning based on the relationship between product complexity and product lifetime : the case of the Korean mobile phone market
Year of publication: |
2024
|
---|---|
Authors: | Yoon, Jungsub ; Oh, Dong-hyun ; Oh, Yoonhwan ; Lee, Jeong-dong |
Subject: | mobile phone | Product complexity | product lifetime | product portfolio | Mobiltelefon | Mobile phone | Produktentwicklung | New product development | Südkorea | South Korea | Produktmanagement | Product management | Produktivität | Productivity | Mobilkommunikation | Mobile communications | Produktgestaltung | Product design |
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