Reconsidering the niche prescription for new ventures : a study of initial strategy and growth
Year of publication: |
2009
|
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Authors: | Bamford, Charles E. ; Dean, Thomas J. ; McDougall, Patricia P. |
Published in: |
Entrepreneurial strategic content. - Bingley : Emerald/JAI, ISBN 978-1-84855-422-1. - 2009, p. 9-39
|
Subject: | Entrepreneurship | Entrepreneurship approach | Unternehmensgründung | Business start-up | Strategisches Management | Strategic management | Nischenstrategie | Niche marketing strategy | Eigenkapital | Equity capital |
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