Reconsidering the path for neural and physiological methods in consumer psychology
John A. Clithero, Uma R. Karmarkar, Gideon Nave, Hilke Plassmann
| Year of publication: |
2024
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|---|---|
| Authors: | Clithero, John A. ; Karmarkar, Uma R. ; Nave, Gideon ; Plassmann, Hilke |
| Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 34.2024, 1, p. 196-213
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| Subject: | biology | body | brain | customer experience | levels | neuroscience | physiology | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Neuroökonomie | Neuroeconomics | Biowissenschaften | Life sciences | Neuronale Netze | Neural networks | Psychologie | Psychology |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1397 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014470796