Reconsidering the role of brainstorming in the marketing of technology-driven innovation
| Year of publication: |
2011
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|---|---|
| Authors: | Kuo, David Chien-Liang ; Lin, Chien-Chiang ; Yang, Jui-Lin |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 21933947. - Vol. 6.2011, 1 (1.1.), p. 4-17
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