Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates
| Year of publication: |
2005
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|---|---|
| Authors: | Bell, David R. ; Bonfrer, André ; Chintagunta, Pradeep K. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 42.2005, 2, p. 169-182
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