RECOVERY STRATEGIES FOR SPORTS MARKETERS - The marketing of sports involves unscripted moments delivered by unpredictable individuals and uncontrollable events.
Year of publication: |
2000
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Authors: | Burton, Richard ; Howard, Dennis |
Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 9.2000, 1, p. 42-50
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