Red, blue and purple states of mind : segmenting the political marketplace
Year of publication: |
October 2017
|
---|---|
Authors: | Rao, Akshay R. |
Other Persons: | Jost, John T. (contributor) |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 27.2017, 4, p. 521-531
|
Subject: | Political psychology | Consumer psychology | Progressivism | Conservatism | Segmentation |
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