Redefining brand identity and internal communications in turbulent times : the case of Banco Sabadell
Rafael Bravo, José M. Pina, Beatriz Tirado
| Year of publication: |
2025
|
|---|---|
| Authors: | Bravo, Rafael ; Pina, José M. ; Tirado, Beatriz |
| Subject: | Corporate brand identity | COVID-19 | Crisis context | Internal communications | Retail banking | Interne Kommunikation | Internal communication | Markenführung | Brand management | Privatkundengeschäft | Personal banking | Coronavirus | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Markenimage | Brand image | Markenarchitektur | Brand architecture | Unternehmenskultur | Corporate culture |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-024-00366-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015192504