Redefining confidence for consumer behavior research
Year of publication: |
2014
|
---|---|
Authors: | Simintiras, Antonis C. ; Yeniaras, Volkan ; Oney, Emrah ; Bahia, Tajinder K. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 6, p. 426-439
|
Subject: | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Bibliometrie | Bibliometrics |
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