Redefining success in innovative crowdfunding projects : empirical evidence of effective mindful consumption promotion in Kickstarter
Year of publication: |
2024
|
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Authors: | Gómez-Olmedo, Ana M. ; Eizaguirre Diéguez, María ; Vicente Pascual, Jose Antonio |
Published in: |
Journal of innovation & knowledge : JIK. - Amsterdam : Elsevier, ISSN 2444-569X, ZDB-ID 2885454-8. - Vol. 9.2024, 4, Art.-No. 100558, p. 1-14
|
Subject: | Crowdfunding | Mindful consumption | Sustainable innovation | Kickstarter | Entrepreneurship | Innovation | Erfolgsfaktor | Success factor | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Unternehmensgründung | Business start-up |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1016/j.jik.2024.100558 [DOI] |
Classification: | C10 - Econometric and Statistical Methods: General. General ; d26 ; D60 - Welfare Economics. General ; o35 ; M13 - Entrepreneurship ; M14 - Corporate Culture; Social Responsibility |
Source: | ECONIS - Online Catalogue of the ZBW |
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