Redesigning promotion strategy for e-commerce competitiveness through pricing and recommendation
Yuanchun Jiang; Jennifer Shang; Yezheng Liu; Jerrold May
| Year of publication: |
2015
|
|---|---|
| Authors: | Jiang, Yuanchun ; Shang, Jennifer ; Liu, Yezheng ; May, Jerrold |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 167.2015, p. 257-270
|
| Subject: | Price promotion | Online recommendation system | Complement | Substitute | Electronic Commerce | E-commerce | Personalisierung | Personalization | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Preiswettbewerb | Price competition |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011346561