Rediscovering Market Segmentation - Market segmentation was meant to be one of the most powerful weapons in a company's strategic arsenal. Wrested from the clutches of advertising and psycho-graphics, it still can be. Here's how.
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|Authors:||Yankelovich, Daniel ; Meer, David|
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2006, p. 122-132
Organic Growth: Profiting from the Union of Finance and Marketing - The CFO's role in M& A is well established, but acquisitions more often than not destroy shareholder value for the acquirer. To play a bigger role in internal growth, savvy finance executives are partnering with their marketing colleagues to drive more consistently profitable results.
Jenkins, Michael, (2005)
Meer, David, (2006)
Favaro, Ken, (2012)
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