Reducing assortments without losing business : key lessons for retailers and manufacturers
Year of publication: |
2011
|
---|---|
Authors: | Sloot, Laurens M. ; Verhoef, Peter C. |
Published in: |
GfK marketing intelligence review : Marketingforschung für die Praxis. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727-X. - Vol. 3.2011, 2, p. 26-33
|
Subject: | Sortiment | Retail assortment | Category Management | Category management | Einzelhandel | Retail trade | Industrie | Manufacturing industries | Konsumentenverhalten | Consumer behaviour | Niederlande | Netherlands |
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