Reducing reactance to ads by voice assistants : the role of ad customization, ad personalization, and privacy customization
Eugene Cho Snyder, S. Shyam Sundar, and Jae-Gil Lee
| Year of publication: |
2025
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|---|---|
| Authors: | Snyder, Eugene Cho ; Sundar, S. Shyam ; Lee, Jae-Gil |
| Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 60.2025, 2, p. 161-179
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| Subject: | ad intrusiveness | ad reactance | customization | personalization | power usage | privacy concern | smart speaker | voice assistants | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968241261301 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015412927