Reducing the risks of going global : Institutional environment and international strategy

Findings When firms consider entering a new foreign market, they also consider the institutional distance between the home and host countries. The differences in culture and in formal institutions compose the institutional distance and affect whether and how firms enter these markets. Greater institutional distance contributes to the liabilities of foreignness the challenges of which must be managed effectively to succeed in the new market.

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Year of publication:	2016
Published in:	Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 32.2016, 8, p. 1-3
Publisher:	Emerald Group Publishing Limited
Subject:	International strategy \| Institutional complexity \| Informal institutions \| Formal institutions \| Semi-globalization

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/SD-05-2016-0064 [DOI]
Source:	Other ZBW resources

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