Reexamining the place of servicescape in marketing : a service-dominant logic perspective
Elin Nilsson and David Ballantyne
| Year of publication: |
2014
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|---|---|
| Authors: | Nilsson, Elin ; Ballantyne, David |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 28.2014, 5, p. 374-379
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| Subject: | Value co-creation | Servicescape | Value-in-use | Service-dominant (S-D) logic | Value-proposition | Service-Dominant Logic | Service-dominant logic | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Marketingtheorie | Marketing theory | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010419908