REFEREED PAPERS - Market-driven design of innovative services. The case of multimedia home banking - The study has produced some evidence of the preferences of various potential users for a range of possible home banking designs. Differences in both socio-economic conditions and individual skills are studied
| Year of publication: |
1999
|
|---|---|
| Authors: | Garrone, Paolo ; Colombo, Massimo G. |
| Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 83860. - Vol. 19.1999, 9, p. 537-550
|