Reference prices and consumers' feeling of regret : an investigation of consumers' use of an online price-bidding method
Yi Cai and Brenda Cude
| Year of publication: |
2011
|
|---|---|
| Authors: | Cai, Yi ; Cude, Brenda J. |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 35.2011, 4, p. 441-447
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009242120