Reference Pricing Studies in Marketing: A Synthesis of Research Results
| Year of publication: |
1993
|
|---|---|
| Authors: | Biswas, Abhijit ; Wilson, Elizabeth J. ; Licata, Jane W. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 27.1993, 3, p. 239-256
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