Referral campaigns for software startups : the impact of network characteristics on product adoption
Fabian Eggers, Hans Risselada, Thomas Niemand, Sebastian Robledo
| Year of publication: |
2022
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|---|---|
| Authors: | Eggers, Fabian ; Risselada, Hans ; Niemand, Thomas ; Robledo, Sebastian |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 145.2022, p. 309-324
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| Subject: | Fuzzy-set Qualitative Comparative Analysis | Go-to-market strategies | Internet enabled software | Referral campaigns | Startups | Unternehmensgründung | Business start-up | Software | Soziales Netzwerk | Social network | Softwareindustrie | Software industry | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.03.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013197905