Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Renske van Enschot, Charlotte van Hooijdonk and Ewald Bronkhorst
| Year of publication: |
2023
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|---|---|
| Authors: | Enschot, Renske van ; Hooijdonk, Charlotte van ; Bronkhorst, Ewald |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 2, p. 344-367
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| Subject: | Advertising | Aesthetic pleasure | Comprehension | Empirical aesthetics | Processing fluency | Visual metaphor | Ästhetik | Aesthetics | Konsumentenverhalten | Consumer behaviour | Werbung | Produktgestaltung | Product design | Wahrnehmung | Perception | Markenimage | Brand image | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2022.2072066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014234040