A reflection on the co-design approach to the development of the Medway Can campaign : a whole systems approach to obesity prevention using COM-B
Katherine Parsons, Simon Payne, Saoirce Codling, and Megan Murphy
| Year of publication: |
2024
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|---|---|
| Authors: | Parsons, Katherine ; Payne, Simon ; Codling, Saoirce ; Murphy, Megan |
| Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 41.2024, 1, p. 33-49
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| Subject: | Behaviour change | campaign | COM-B | obesity | social marketing | systems approach | Social Marketing | Social marketing | Körpergewicht | Body weight | Gesundheitsvorsorge | Preventive care | Ernährungsverhalten | Eating habit |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2023.2235501 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014575143