Reflections on some key issues and challenges for marketing for social good
Folúké Bádéjọ́, Pauline Maclaran, Andreas Chatzidakis, Simone Pettigrew, Ross Gordon, Fiona Spotswood and Sally Dibb
| Year of publication: |
2022
|
|---|---|
| Authors: | Bádéjọ́, Folúké ; Maclaran, Pauline ; Chatzidakis, Andreas ; Pettigrew, Simone ; Gordon, Ross ; Spotswood, Fiona ; Dibb, Sally |
| Subject: | behaviour change | critical marketing | Critical social marketing | policy | social change | social good | transdisciplinary | transformative consumer research | Social Marketing | Social marketing | Sozialer Wandel | Social change | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory | Marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2022.2110702 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013466512