Reflective model of brand awareness on repurchase intention and customer satisfaction
Gunawan Bata Ilyas, Sri Rahmi, Hasmin Tamsah, Abdul Razak Munir, Aditya Halim Perdana Kusuma Putra
| Year of publication: |
2020
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|---|---|
| Authors: | Ilyas, Gunawan Bata ; Rahmi, Sri ; Tamsah, Hasmin ; Munir, Abdul Razak ; Putra, Aditya Halim Perdana Kusuma |
| Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 9, p. 427-438
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| Subject: | Brand Awareness | Customer Satisfaction | Repurchase Intention | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.13106/jafeb.2020.vol7.no9.427 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012670917