Refocusing loyalty programs in the era of big data : a societal lens paradigm
Valeria Stourm, Scott A. Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P.K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan
| Year of publication: |
2020
|
|---|---|
| Authors: | Stourm, Valeria ; Neslin, Scott A. ; Bradlow, Eric T. ; Breugelmans, Els ; Chun, So Yeon ; Gardete, Pedro ; Kannan, P. K. ; Kopalle, Praveen K. ; Park, Young-Hoon ; Restrepo Amariles, David ; Thomadsen, Raphael ; Liu-Thompkins, Yuping ; Venkatesan, Rajkumar |
| Subject: | Loyalty programs | Inequality | Privacy | Sustainability | Big data | Big Data | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Datenschutz | Data protection | Data Mining | Data mining |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/s11002-020-09523-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417694