Reframing art online through collective meaning-making
Year of publication: |
2023
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Authors: | Linh Dan Nguyen ; Preece, Chloe ; Vom Lehn, Dirk |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 39.2023, 17/18, p. 1710-1737
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Subject: | arts marketing | Embodiment | Merleau-Ponty | social interaction | video | virtual | Soziale Beziehungen | Social relations | Kunst | Arts | Social Web | Social web | Kunsthandel | Art trade | Online-Marketing | Internet marketing | Kunstwerk | Work of art | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality |
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