Regional Dimension of Liability of Foreignness: Between a Rock and a Hard Place?

In this paper we develop optimized localization strategies for multinational firms to overcome their liability of foreignness by adding a regional dimension. We explore conceptually whether economic stress in a region has a mitigating or reinforcing effect. We test this analytical framework empirically on the highly internationalized German car market and find that ecomonically depressed regions are promising stepping stones into foreign markets..

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Year of publication:	2007
Authors:	Sofka, Wolfgang ; Zimmermann, Jörg
Institutions:	Max-Planck-Institut für Ökonomik <Jena>
Subject:	Strategie \| Multinationales Unternehmen \| Fremdheit

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Extent:	575488 bytes 28 p. application/pdf
Series:	Max-Planck-Institut für Ökonomik - Abteilung Entrepreneurship, Growth and Public Policy Discussion Papers on Entrepreneurship, Growth and Public Policy ; 1207
Type of publication:	Book / Working Paper
Language:	English
Classification:	Multinational corporation ; Individual Working Papers, Preprints ; Germany. General Resources
Source:	USB Cologne (business full texts)

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