Regional dimensions of liability of foreignness: between a rock and a hard place?

In this paper we develop optimized localization strategies for multinational firms to over-come their liability of foreignness by adding a regional dimension. We explore concep-tually whether economic stress in a region has a mitigating or reinforcing effect. We test his analytical framework empirically on the highly internationalized German car market and find that economically depressed regions are promising stepping stones into foreign markets.

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Year of publication:	2007
Authors:	Sofka, Wolfgang ; Zimmermann, Jörg
Publisher:	Jena : Friedrich Schiller University Jena and Max Planck Institute of Economics
Subject:	Multinationales Unternehmen \| Standortwahl \| Internationale Markteintrittsstrategie \| Strukturschwacher Raum \| Kraftfahrzeugindustrie \| Deutschland \| Alte Bundesländer \| Neue Bundesländer \| Liability of foreignness \| multinational strategy \| automotive market

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Series:	Jena Economic Research Papers ; 2007,023
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Working Paper
Language:	English
Other identifiers:	547199333 [GVK] hdl:10419/25643 [Handle]
Classification:	F23 - Multinational Firms; International Business ; L62 - Automobiles; Other Transportation Equipment ; M10 - Business Administration. General
Source:	EconStor

Persistent link: https://www.econbiz.de/10010263825