Regional Strategies for Global Leadership - Successful border-crossing companies often apply a regionally oriented strategy in addition to -- Or even in-stead of -- A global one. Five approaches can help global companies create value in a highly regionalized world.
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Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2005, p. 98-109
Ghemawat, Pankaj, (2003)
Ricart, Joan Enric, (2004)
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