Regulating integrated advertising
Christina Spurgeon
| Year of publication: |
2013
|
|---|---|
| Authors: | Spurgeon, Christina |
| Published in: |
The Routledge companion to advertising and promotional culture. - New York [u.a.] : Routledge, ISBN 0-415-88801-8. - 2013, p. 71-82
|
| Subject: | Fernsehwerbung | Television advertising | Hörfunkwerbung | Radio advertising | Product Placement | Product placement | Regulierung | Regulation | USA | United States | Großbritannien | United Kingdom | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010197579