Regulation strategy for behavioral integrity of live streamers : from the perspective of the platform based on evolutionary game in China
Year of publication: |
2024
|
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Authors: | Fan, Jun ; Peng, Lijuan ; Chen, Tinggui ; Cong, Guodong |
Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 34.2024, 1, Art.-No. 21, p. 1-17
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Subject: | Evolutionary game | Live streamer’s integrity | Platform perspective | Prospect theory | Rank-dependent expected utility theory | China | Evolutionäre Spieltheorie | Evolutionary game theory | Prospect Theory | Erwartungsnutzen | Expected utility |
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