Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Erlinde Cornelis and Veroline Cauberghe; Patrick De Pelesmacker
| Year of publication: |
2014
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|---|---|
| Authors: | Cornelis, Erlinde ; Cauberghe, Veroline ; Pelsmacker, Patrick de |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 7/8, p. 1451-1465
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| Subject: | Fair Trade | Regulatory focus | Advertising Effectiveness | Two-sided Messages | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Fairer Handel | Fair trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Richtiger Name des 3. Verf.: Patrick De Pelsmacker |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010414755