Regulatory focus and attribute framing : evidence of compatibility effects in advertising
Hui-Fei Lin; Fuyuan Shen
| Year of publication: |
2012
|
|---|---|
| Authors: | Lin, Hui-fei ; Shen, Fuyuan |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 31.2012, 1, p. 169-188
|
| Subject: | Werbung | Advertising | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009510674