Regulatory focus as a predictor of attitudes toward partitioned and combined pricing
Kiljae Lee; Jungsil Choi; Yexin Jessica Li
| Year of publication: |
2014
|
|---|---|
| Authors: | Lee, Kiljae ; Choi, Jungsil ; Li, Yexin Jessica |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 24.2014, 3, p. 355-362
|
| Subject: | Partitioned pricing | Regulatory focus | Information processing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010403222