Reimagining Events and Corporate Gatherings: The Rise of Hybrid and Virtual Events

Hybrid and virtual events are transforming corporate gatherings by combining in-person and digital elements to enhance accessibility, engagement, and sustainability. This study examines their adoption in Georgia, focusing on economic benefits, environmental impact, and technological advancements such as AI-driven networking and gamification. Highlighting case studies and global trends, the findings underscore their role in fostering innovation, cross-border collaborations, and resilience amid evolving business needs.