Reinventing influence of artificial intelligence (AI) on digital consumer lensing transforming consumer recommendation model : exploring stimulus artificial intelligence on consumer shopping decisions
Bhupinder Singh, Christian Kaunert, Komal Vig
| Year of publication: |
2024
|
|---|---|
| Authors: | Singh, Bhupinder ; Kaunert, Christian ; Vig, Komal |
| Published in: |
AI impacts in digital consumer behavior. - Hershey, PA : IGI Global, ISBN 979-8-3693-1918-5. - 2024, p. 141-169
|
| Subject: | Künstliche Intelligenz | Artificial intelligence | Personalisierung | Personalization | Wirkungsanalyse | Impact assessment | Kaufentscheidung | Purchase decision | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-1918-5.ch006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014636268